PRAVANA - Created by stylists, for stylists
Hey guys! I'm excited to anounce some more changes - I'll be switching to the PRAVANA product line! I wanted to introduce you to it shortly and encourage you to give me feedback about the products during your next visit!
The California based Pravana International has a wide variety of hair care, styling, pre/post-color products. Founded in 2004, Pravana has became a loved brand among independent hairstylists. Created by Steven Goddard - veteran of the beauty industry with more than 30 years of experience, the brand's ideology revolves around their first slogan "created by stylists, for stylists".
The word "pravana" comes from an ancient Sanskrit phrase and translates "The Source of All Things". The brand's core mission is to provide unparalleled, high performance beauty solutions to salon professionals and their clients everywhere through a range of carefully curated, innovative hair care products that are formulated from only the best, and most natural ingredients available to the beauty industry.
The company's anti-corporate philosophy goes beyond traditional product creation by redefining personal hair care with a caring commitment towards only the highest quality brand and product precision, underscored by a responsible and altruistic eco-conscious approach, which includes biodegradable packaging, natural, non-harmful ingredients and a built in charitable contribution for every purchase made.
Pravana's hair care and hair color products are free of parabens, sulfates, cocamide DEA, formaldehyde, phthalates, and many other ingredients commonly used in cosmetic products but known to be harmful to users or the environment. This hybrid approach combines time proven botanical extracts and natural proteins with modern elements such as nano-amino acids and micro-polymers to provide hair care that is truly natural while protecting the planet and its people. Source: www.pravana.com